Make no mistake, Patanjali beauty products are a way of life

Ladies, are you feeling lost in life? 

Fear not, for help is at hand.

Patanjali’s new range of beauty products will not just improve how you look but will also shepherd you back to your true north. The true north, of course, being that you need to be a tradition following, benevolently smiling, admired, helpful and of course Patanjali beauty products’ using girl.

No other way of life is allowed, sorry.

Because, as the products’ latest advertisement will tell you, the rotten fruits of bad Karma await you if you are a, wait for this, ‘bindaas, wannabe type girl’, from which the natural conclusion drawn is this: You also use chemical products’ based makeup items (some such). As a result, overtime, your beauty fades into paleness and zits. And while your attractiveness goes to nothingness, for some reason making you a laughing stock in your college, the good looks of the tradition following girl (and your sister) increase. 

Therefore, even though both the girls might have started at the same place, or the make up using one might have even (quite haughtily) been more beautiful than the Patanjali using girl, in the end it is the ‘parampara’, ‘simplicity’ and of course by corollary ‘Patanjali’ that wins.  

But not all is lost. Fear not, bindaas, wannabe type girl.

For the Patanjali girl is not one of only outer beauty, she is also imbued with a super helpful spirit. So when you lose your looks big time, she offers some cream to you. Soon you are fresh and glowing again.

*Sigh*.

I don’t even want to get into all the implications this advertisement offers on how women can be perceived by certain sections of society. And that is only because it is so ridiculous, that an analysis could irritate me, whereas right now I am really enjoying watching it for amusement.

But even without getting into any analysis, it is clear that the Patanjali advertisement scores a point over even Fair and Lovely. While the latter tries to tell you that fair is better than dark; the former is not content just with how you look. It is actually trying to peddle the idea of one idealised version of how women *should* be in behaviour, even if there doesn’t seem to be much wrong in not fitting into that straight jacket. Personality, did you say? Just what the hell is that, asks Patanjali!